Kris Griffin

Marketing Director

Kris Griffin is the Marketing and Communications Director at Shireland Collegiate Academy Trust, having joined in January 2023. With over 20 years of experience in the education sector, Kris brings a wealth of knowledge and expertise to his role. Previously, Kris served as an executive leader in a large secondary academy in the West Midlands for 10 years. 

Throughout his career, Kris has delivered results across various sectors, including education, third sector, military, Premier League football, and many TV licenses, including Doctor Who and The Prisoner. He is equally efficient working internationally, with government departments or with a local audience. He is a published writer, video blogger, presenter, school Governor, charity trustee, experienced patient advocate, and a dedicated marketing and social media practitioner. Kris has worked with US newsrooms that include CNN, Fox News and CBC, and received a commendation from US security agencies for his research work following 9/11. 

Kris supported two of the ‘Trojan Horse’ schools in Birmingham for two years and was part of the team who brought both schools out of special measures and into an Ofsted good category. He also worked at director level on the senior leadership team at Ormiston Forge Academy, a secondary school in Sandwell, where he supported the business, leadership, and marketing needs of other schools. Kris enjoys coaching and developing leaders, solving recruitment problems, and supporting crisis communications. He can draw on his diverse expertise to shape emerging issues within education and has travelled extensively speaking at conferences and events about the power of social media and communicating effectively. 

With a heavy presence in the Black Country, Kris is looking forward to contributing to the Shireland way of providing education to thousands of our pupils. 

Outside of work, Kris enjoys spending time with his family, reading biographies, and watching Norwich City FC. He is a proud husband and dad who values family life and loves gardening.